Buju Banton, Kabaka Pyramid, and Etana are some of the Jamaican entertainers embracing the new NFT fad.

NFTs, or non-fungible tokens, are essentially digital assets, anything from jpegs to videos, that can be bought and sold. And since they run on the blockchain, a decentralized digital ledger that documents transactions – the ownership, and validity of each can be tracked.

Unlike cryptocurrencies, NFTs are one of a kind, unique, and aren’t interchangeable. In short, NFTs are cryptographic tokens that represent a unique asset on the blockchain. In other words, NFTs give us a way to have clear ownership over digital items.

On November 28, Buju Banton shared his first NFT art on Instagram, a cartoon replica bearing his image. In his latest NFT post shared on IG, the Gargamel asked, “The greatest wealth shift is underway, are you involved?”

Kabaka Pyramid and Etana under crypto rastas also used their Instagram platforms to introduce their NFT art to social media users.

Meanwhile, other celebrities such as Ja Rule, Lindsay Lohan, and Mark Cuban, as well as various brands, including the NBA, Louis Vuitton, and Formula 1, have all gotten in on the NFT craze.

Recently, the founder of Twitter, Jack Dorsey, sold his first-ever tweet as an NFT for over US$2.9 million.

Real money is being forked over for NFTs, and everyone from up-and-coming artists to megastars are getting into the market.