International dancehall entertainer Shaggy is the latest Jamaican entertainer to venture into the apparel industry.

Shaggy made the announcement via his official Instagram page on Monday afternoon.

Dubbed ‘Rae Town’ apparel, Shaggy says the clothing name is inspired by his hometown roots in Rae Town, as well as the strong dancehall and sound system culture of Rae Town.

The entire Rae Town collection is currently available for purchase online and includes tank tops, t-shirts, pull overs, and hats for both males and females, as well as enamel pins, and stickers.