Iba Mahr today launched the third staging of his annual Sound the Alarm festival slated for December 31.

A press and sponsor launch for the event was held this morning on the grounds of the Linstead Hospital.

Part proceeds from the Tru-Juice Sound di Alarm Music festival is in aid of the Linstead Hospital, which benefits not only St Catherine but surrounding parishes.

Meanwhile, the Shaggy and Friends concert, which generates proceeds for another major medical facility, the Bustamante Hospital for Children in St Andrew, will have its launch tomorrow, Wednesday, December 6.