The self-proclaimed dancing king Ding Dong has once again cemented his place in the corporate world, by becoming the new brand ambassador for Western Sports Jamaica.

The dancehall artiste and dancer is the new face of Western Sports newest campaign dubbed 100% original, authentic, trendsetting, true to the culture.

A video shoot done in Ding Dong’s native area of Nannyville East Kingston is the highlight of the campaign merging the Jamaican culture of dancehall and sports. The ad campaign video features Ding Dong and his Ravers Clavers crew’s popular dance move Fling.

Last year Ding Dong became one of two regional brand ambassadors for Magnum Tonic Wine which saw him being featured in ad campaigns across the Caribbean.