Concacaf has announced a strategic plan to grow and increase participation in the women’s game across its 41 member associations.
The framework was presented to the member associations – including Jamaica – by Concacaf Head of Women’s Football Karina LeBlanc, following the 25th Extraordinary Congress held in Paris.
“Concacaf has a massive opportunity to grow the game. As a former player, I have seen the extraordinary ability of football to change lives and empower human beings,” said LeBlanc. “Our vision is to improve the lives of women by working together with our 41 Member Associations on three main objectives: changing perceptions, building sustainable foundations and growing participation.”
Developed in consultation with federations and stakeholders, each of these three objectives form the core pillars and goals of the strategic plan to address key challenges across the region.

Pillars and Goals

Communication – Change Perceptions
Goal: Communicate the importance of women’s football and advocate on key issues affecting women in North, Central America and the Caribbean.

Development – Build Foundations
Goal: Create career pathways to develop and empower women.

Growth – Grow Participation
Goal: Build a self-sustainable growth model and enhance the game’s commercial value.