Reggae singer Ziggy Marley and his family, are the stars for a new holiday campaign of an American footwear brand, Uggs.

Ziggy, his wife, and his seven children, all got together for a video and photo shoot for a very special Uggs Christmas advertising campaign, set to the background of Ziggy’s ‘Love Is My Religion.’ The festive campaign, according to a Uggs brand executive, “celebrates the importance and beauty of family, love, and all the magic the holidays bring.”

In the spirit of giving, as part of the Uggs 2019 holiday campaign, the brand also donated $50,000 between two charities chosen by Ziggy Marley.

The two charities closest to Ziggy’s heart were, URGE (Unlimited Resources Giving Enlightenment) founded by Ziggy himself, a nonprofit organization that donates to women, children, and communities in need in Los Angeles; and, Heart of Los Angeles, which provides underserved youth with free programs in academics, arts, and athletics, a program that Ziggy teams up with regularly.