Chronixx’s 2017 song ‘I Can’ from his Grammy-nominated album Chronology, is the soundtrack for British cologne Jo Malone’s latest advertising campaign.

The 56-second short film, a story of talent, energy, and inspiration, released this week, features ‘I Can’ for its entire duration. Promoting the perfect London gent, under the theme Jo Malone scent of a gent, Jo Malone has rolled out this new campaign with Star Wars actor John Boyega as its first London gent.

Jo Malone London is a British perfume and scented candle brand. Featuring unisex fragrances, and top of the line male colognes, the brand is well known for its expensive perfumes, luxury candles, bath products, and room scents.