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Cricket West Indies inks three year deal with new kit sponsor

by December 27th, 2019

Cricket West Indies has inked a three year deal worth just over 3 million 900 hundred thousand dollars with new kit sponsor, Castore sportswear.

The new sponsorship deal will come as good news for the Caribbean cricket team, which has struggled in that particular area for the past several years as they are set to name a third sponsor in two years.

The team’s most recent deals included a three-year contract with Australian sportswear brand BLK, signed in 2017, and a two-year agreement with Caribbean hotel chain sandals in 2018.

For the English-based apparel franchise, who are relative newcomers to the sportswear market, the deal represents a significant escalation as the Windies will become the company’s first major sports team deal.

Castore previously signed British tennis star Andy Murray in March.  The partnership with the West Indies is expected to commence in June when the team tours England before heading to Australia to defend the T/20 World Cup title.

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