Lipstick, lashes, and skin gloves, dancehall deejay Dovey Magnum has officially launched her Bowse brand.

Bawse will offer a variety of products that will cater mostly to her female fans, but there will also be a few options for men as well.

The Atlanta-based dancehall deejay gives Music News the 411. 

In the coming weeks, Bawse by Dovey Magnum will have available T-shirts and caps for men and tights, lip liners, and T-shirts for women.

Dovey Magnum further explains that being a “Bawse” is about taking control of your life.