Kabaka Pyramid, Jesse Royal, IRIE FM’s Deejay Sunshine and Zj Sparks are among the handful of industry players who have reacted to the burning of the Amazon rainforest in Brazil.

Organizations, activists, and social media users worldwide have reacted to the news with alarm. #PrayForTheAmazon is trending globally on Twitter, with hundreds of thousands of tweets.

Kabaka Pyramid via Instagram said in part; “Earth a run red. Well Done Brazilian government! Well Done!”

Meanwhile, environmentalists say humans are the root cause of the Amazon fires — not wind or heat.

As images and news of the fire spread, many are demanding accountability from the Brazilian President.

Singer Kelly Rowland, and actors Viola Davis, and Taraji P Henson are some of the international movie stars and singers who have joined the conversation via social media.

According to CNN, Environmental organizations and researchers say the wildfires blazing in the Brazilian rainforest were set by cattle ranchers and loggers who want to clear and utilize the land.

The Amazon forest produces about 20% of the world’s oxygen, and is often called “the planet’s lungs.”

According to the World Wildlife Fund, if it is irrevocably damaged, it could start emitting carbon instead — the major driver of climate change.