Dancehall deejay Kiprich is the latest dancehall entertainer to have his song featured in an international ad campaign.

‘Assurance’ a 2018 dancehall pop-infused single by Kiprich, is the soundtrack for a cordless flat iron by KISS, a Korean American beauty giant.

In sharing the television advertisement with his followers on Instagram, Kiprich said, “good production is the key because you never know what can happen, the sky is the limit for good music.”

Kiprich’s ‘Assurance,’ a song about female beauty and empowerment, produced by Natural Bridge Records, was released in August 2018.