Female reggae singers Lila Ike, and Sevana are both at the centerpiece of a new PUMA campaign, set to launch in the United Arab Emirates(UAE) Middle Eastern countries.

The photo and video campaign shot and directed by Jamaican filmmaker, Nile Saulter, is expected to showcase Jamaica, with the new wave young OGs Lila and Sevana, as described by PUMA. According to the brand, both Lila and Sevana are undoubtedly unique and have carved their niche impressively.

As part of the new PUMA campaign, both Lila Ike and Sevana will not only appear in Dubai’s premiere culture and lifestyle magazine Sole DXB, but they will also appear at Dubai’s annual footwear, music, art and lifestyle festival Sole DXB, at the Dubai Design District in Dubai.

The 2019 Sole DXB is slated to take place over three days, from December 5-7, and will this year celebrate all things Jamaican, with performances on the main stage from Protoje and Koffee, while Lila Ike and Sevana, will both perform in the PUMA space. All four Jamaican entertainers will appear at the festival on Friday, December 6.