Manchester United, despite a hot and cold start to the English Premier League season have seen its value off the pitch soar to record heights.
The club’s share price – since the end of July to just after Sunday’s 3-2 loss to Brighton & Hove Albion – has hit a new record on the New York Stock Exchange with shares going up nearly 14 per cent to $24 dollars.
That places the overall value of the club at a record $4 billion or £3.1 billion.
The news represents success for chief executive Ed Woodward, who has come under fire in recent months for failing to substantially back Jose Mourinho in the transfer market and in turn fuelling speculation the manager is not being considered for the long-term at Old Trafford.
The Red Devils, despite the commercial success, are currently 9th on the Premier League table after recording a win and a loss from their opening two games.
The team returns to action with a home game against unbeaten Tottenham on Monday.