The children and grandchildren of reggae icon Bob Marley are coming together for a great cause.

Siblings Stephen, Robert, Sharon, Cedella, Julian and Damian, along with a few grandchildren Jomersa and Skip, are on a mission to end bullying. The Marley’s through their Ghetto Youths Foundation founded by Stephen, Julian, and Damian, have embarked on a ‘Pic Love’ campaign.

Introducing a limited-edition collection of ‘Pic Love’ jewelry, inspired by Stephen’s heart-shaped guitar picture often used on stage, the family will be donating proceeds from all sales of the meaningful gold necklace, to anti-bullying programs for young people.

Also, the Marley’s will spearhead a national campaign for kindness, in partnership with the Miami-Dade County Public Schools, to bring the spirit of acceptance, inclusion, and love, into classrooms across Miami Florida.