Some Dancehall entertainers are reacting after social media conglomerate Meta is reportedly developing ways to create, display, and sell NFTs on Facebook and Instagram.

According to a report from the Financial Times, teams at Facebook and Instagram are developing a feature that will let users display NFTs as their profile pictures, as well as working on a prototype to let users create new NFTs.

On social media, Bay C formerly of Dancehall quartet T.O.K, said “The game just shifted. So much for OpenSea.”

If META launches such tools, it would be the biggest show of mainstream support for NFTs to date and help solidify the controversial assets’ place in the digital world.

Meta’s move is also likely to prevent third-party platforms like OpenSea from gaining a stronghold if NFTs prove to be more than a short-lived trend.

Reggae and Dancehall entertainers Buju Banton, Sean Paul, Kabaka Pyramid, and Etana are some of the Jamaican entertainers embracing the NFT fad.

NFTs, or non-fungible tokens, are essentially digital assets, anything from jpegs to videos, that can be bought and sold. In other words, NFTs give us a way to have clear ownership over digital items.