Dancehall producer NotNice has endorsed the Broadcasting Commission of Jamaica, and may have possibly partnered with the commission, on one of their latest advertising media campaigns.

In the new ad campaign, dubbed ‘What If’ the commission through a catchy dancehall beat, and what appears to be the voice of a young deejay, encourages persons to consider ‘What If’ before reposting, and sharing sensitive content online. “What if it was your friend in the mix, what if it was your sis in the pics.? Report it, block it, don’t make it stick.”

NotNice via his official Instagram page, shared a video clip from the ad campaign, and also played with the caption by stating “What if a me produce this? #Greatmessage #whatif”