Amidst international celebrities lashing out against popular clothing retailer H&M for an offensive racist advertisement, some Jamaican entertainers have weighed in on the backlash.

Controversial dancehall selector Foota Hype took to social media to not only question the misappropriation of the advertisement but to also ask who has held the child’s parents accountable, because he could not have been a part of the advertisement without their initial permission.

Meanwhile female singer Queen Ifrica, posted a side by side photo of a black boy and white boy, expressing how disrespectful it was to see this unfold, and that this is exactly what people like herself have been trying to get rid of in the world. Ifrica also shared that as a regular shopper at H&M she has mixed feelings going forward.

H&M has come under heavy fire receiving mass backlash for a recent advertisement featuring a black boy and has since issued an apology stating deep regret. H&M says they have also removed the image form their channels and have withdrawn the product offering.