Jamaican born Manchester City footballer Raheem Sterling and his family of four are the featured faces in Swedish multinational clothing-retail company, H&M’s brand new holiday advertising campaign.

Raheem Sterling, his fiancée, his daughter, and two sons, share special moments in a Christmas ad campaign, celebrating the little moments of the holidays, that H&M believes aren’t always portrayed, but really do matter the most.

The ad campaign dubbed ‘Moments in Between’ was officially released on Wednesday, December 3, with both Raheem and his fiancée, sharing a short video of the ad on their official Instagram pages on Thursday. In captioning their social media posts, the Sterlings invited persons to share their holiday moments with H&M this holiday season, with the hashtag #MomentsInBetween.