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Steve Smith will aid Cricket Australia’s latest attempt to sell itself in the United States

by August 22nd, 2018

Steve Smith will aid cricket’s latest attempt to sell itself in the United States, a lucrative market that has proven laboriously hard to crack.

The Caribbean Premier League (CPL) has taken three T/20 games to Florida this season, having hosted fixtures in Lauderhill since 2016.

Smith who is currently serving a 12-month ban in the wake of the Cape Town cheating scandal, is part of Cricket Australia’s (CA) push for the US to host a major tournament, most likely a world T/20 competition, during the next cycle that starts in 2023.

Ironically, growing the game in the world’s third-most populous nation and largest economy has been a long-term goal of both CA and the international cricket council (ICC).

North America is already Cricket Australia’s third-biggest overseas television market, reflecting its immense potential.

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