Tarrus Riley’s voice can once again be heard in the background of the latest advertising campaign, by popular Italian luxury brand, Emporio Armani.

The Major Lazer produced song ‘Powerful’ featuring Tarrus Riley, and British pop singer Ellie Goulding, which first appeared in an ad for the brand in 2017, has started 2020 at the center of another campaign for the brand’s newest duo fragrances, ‘In Love With You Freeze for her’, and ‘Stronger With You Freeze for him.’

The advertisement celebrating unconditional love, and the strength of togetherness, is currently receiving heavy rotation across European cable television, and social media channels.