Retired Jamaican sprint legend Usain Bolt, has been transformed into a superhero for a new British television advertising campaign courtesy of Virgin Media.

In a snippet of the advertisement shared on Bolt’s official Instagram page, Bolt can be seen switching between a number of super hero suits, before ultimately selecting a black, green and gold super outfit, he described as finally worthy of the superhero he really is.

Dubbed ‘Super Bolt’ in the advertisement, consumer directors at Virgin Media, chose Bolt as the face of their new campaign, after a poll revealed 4 in every 10 Brit wish they were a superhero, and Bolt has long been considered a sporting superhero as a result of his lightning fast speed.

This new advertisement with Bolt is slated to launch today, Friday June 1 during primetime before the UK’s famous Britain’s Got Talent, talent show, and will run for 8 weeks across the UK in TV, radio, press and online.